Company Overview
Snapshot
Founded in February 2015 by Amnon Shalev, virtuality.fashion operates with 1-10 employees. In March 2023, the company entered a strategic partnership with Styletech to integrate AI and 3D capabilities for virtual fashion collections, aiming to reduce costs and environmental impact.
Business overview
virtuality.fashion provides 3D visualization solutions for the fashion industry, integrating virtual prototyping into product development and production. Their core offering includes a proprietary application and back-office platform, complemented by a global team of 2D/3D artists, enabling 3D-as-a-service (3DaaS) for companies lacking in-house capabilities. This technology aims to contribute to sustainable fashion by minimizing the need for physical samples. The company serves markets within Commerce & Retail, specifically Consumer Goods and Apparel, as well as Media & Entertainment, focusing on the Fashion sector.
Strategic signal
In March 2023, virtuality.fashion partnered with Styletech to leverage AI and 3D capabilities for creating virtual fashion collections. This collaboration is significant as it addresses the industry's need for rapid, cost-effective, and environmentally friendly prototyping, potentially saving brands up to 70% on photoshoot costs. This signals a strategic move towards validating and expanding virtual fashion solutions as a mainstream tool for design, sales, and marketing.
Log in to access full profile ›Company Intelligence Q&A
- What was the key strategic development for virtuality.fashion in March 2023?
- In March 2023, virtuality.fashion partnered with Styletech. This collaboration aims to revolutionize the fashion industry by creating virtual models and clothing using AI and 3D capabilities, facilitating the rapid and cost-effective development of virtual fashion collections.
- What is the primary benefit of the partnership with Styletech for fashion brands?
- The partnership with Styletech is designed to significantly reduce costs and environmental impact for fashion brands. It is estimated that the solution could save around 70% of the costs associated with photoshoots by enabling a direct transition from design to sales and sales promotion stages without real models.
- What is virtuality.fashion's core offering?
- virtuality.fashion integrates 3D virtual prototyping into fashion product development and production processes. The company offers 3D-as-a-service (3DaaS) through a proprietary application and back-office platform, supported by a global team of 2D/3D artists.
- How does virtuality.fashion contribute to sustainable fashion?
- virtuality.fashion contributes to sustainable fashion by reducing the need for physical samples through its 3D virtual prototyping and 3D-as-a-service offerings, thereby minimizing waste in the product development process.
- Which markets does virtuality.fashion primarily serve?
- virtuality.fashion primarily serves the Commerce & Retail sector, specifically targeting Consumer Goods and Apparel, as well as the Media & Entertainment sector, with a focus on the Fashion industry.