Boon.Today
Rewarding User Engagement with Micro-donations to Social Causes
Company Overview
Snapshot
Founded in August 2016 by Sha Douillet, Jeremie Abihssira, and Thibault Bach, Boon.Today operates with 1-10 employees. The company has secured one funding round at the Pre-Seed stage. In May 2019, GIE Mediatransports announced a partnership with Boon.Today to experiment with QR code systems in the transportation industry, aligning with Mediatransports' commitment to social and environmental responsibility.
Business overview
Boon.Today provides a platform that enables brands and media agencies to integrate social impact into their advertising campaigns. Its core technology, the Ad For Good® label, converts user engagement with ads into micro-donations for social or environmental projects. Consumers are rewarded with a digital currency called Boon, which they can redeem to donate to their chosen organizations. The company serves the advertising, media, and marketing industries, operating within the Business Software sector.
Strategic signal
In May 2019, GIE Mediatransports partnered with Boon.Today to pilot QR code systems for micro-donations in public transportation. This collaboration signals a strategic validation of Boon.Today's model within the advertising and social impact space, demonstrating its potential to integrate charitable giving into mainstream consumer engagement channels and offering a new avenue for brands to enhance their corporate social responsibility initiatives.
Log in to access full profile ›Company Intelligence Q&A
- What is Boon.Today's primary offering?
- Boon.Today offers the Ad For Good® platform, which allows brands and media agencies to fund social or environmental projects by converting user engagement with ads into micro-donations.
- When was Boon.Today founded and by whom?
- Boon.Today was founded in August 2016 by Sha Douillet, Jeremie Abihssira, and Thibault Bach.
- What was the nature of the partnership with GIE Mediatransports?
- In May 2019, GIE Mediatransports partnered with Boon.Today to experiment with QR code systems in the transportation industry, aiming to use media innovation for charitable projects.
- How does Boon.Today facilitate donations?
- When consumers interact with ads displaying the Ad For Good® label, they receive a digital currency called Boon, which is credited to their personal Boon.Today wallet and can be redeemed for donations to chosen organizations.
- What was a notable achievement for Boon.Today at the Paris VivaTech show?
- In June 2018, Boon.Today (then Watch and Give) won the Vivatech shopping center as value creator challenge, leading to a pilot of its augmented reality code scans in a Paris shopping center.