Company Overview
Snapshot
Founded in April 2017 by Alon (Rozi) Rosenthal, Guy Rosenthal, and Gal Dror, Whizzco operates with 1–10 employees. The company has secured $1.5M across one funding round. In December 2020, Whizzco was highlighted for its innovative approach to the online ad industry, positioning itself as a marketplace for content recommendation.
Business overview
Whizzco provides a yield management tool for content recommendation, offering a solution to maximize content revenue through network mediation, ad serving, and AI optimization. The company delivers an ecosystem for serving content recommendation ads, analyzing performance, and optimizing results via a unified dashboard. By opening the content recommendation market and ensuring transparency, Whizzco aims to boost publishers' revenues, enabling them to match inventory with suitable content network partners. It operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, leveraging Artificial Intelligence.
Strategic signal
In December 2020, Whizzco's CEO articulated a vision to become the 'Booking.com, Airbnb, or Fiverr of the online ad industry,' signaling a strategic ambition to transform content recommendation into a transparent, marketplace-driven ecosystem. This indicates a strong focus on market disruption and a platform-centric business model, suggesting potential for significant growth and a shift in how publishers monetize content recommendations.
Log in to access full profile ›Company Intelligence Q&A
- When was Whizzco founded?
- Whizzco was founded in April 2017.
- What is Whizzco's primary business focus?
- Whizzco focuses on providing a yield management tool for content recommendation, utilizing AI to optimize ad serving and network mediation for publishers.
- How much capital has Whizzco raised?
- Whizzco has raised $1.5M in total funding.
- What was a significant statement made by Whizzco's CEO?
- In December 2020, Whizzco's CEO stated, "We are the Booking.com, Airbnb, or Fiverr of the online ad industry," highlighting the company's ambition to create a marketplace for content recommendation.
- Where are Whizzco's offices located?
- Whizzco has offices in Ramat Gan, Israel; Santa Monica, California, USA; and Amsterdam, Netherlands.