Company Overview
Snapshot
Founded in April 2017 by Alon (Rozi) Rosenthal, Guy Rosenthal, and Gal Dror, Whizzco operates with 1–10 employees. The company has raised $1.5M across one funding round. In December 2020, Whizzco highlighted its position as a marketplace for the online ad industry.
Business overview
Whizzco provides a yield management solution for content recommendation, combining network mediation, ad serving, and AI optimization. The company offers an ecosystem for serving content recommendation ads, analyzing performance, and optimizing it through a unified dashboard. By opening the content recommendation market and providing transparency, Whizzco aims to maximize publishers' revenues, enabling them to target inventory with the right content network partner. Whizzco operates in the Business Software sector, specifically within Sales & Marketing Solutions and Advertising Platforms, leveraging Artificial Intelligence.
Strategic signal
In December 2020, Whizzco positioned itself as a marketplace for the online ad industry, drawing parallels to platforms like Booking.com, Airbnb, or Fiverr. This signals the company's ambition to become a central hub for content recommendation advertising, aiming to disrupt traditional ad serving models by providing greater transparency and optimization for publishers. This strategic framing suggests a focus on scaling its platform to become an essential intermediary in the digital advertising ecosystem.
Log in to access full profile ›Company Intelligence Q&A
- When was Whizzco founded?
- Whizzco was founded in April 2017.
- What is Whizzco's primary business focus?
- Whizzco focuses on providing a yield management tool for content recommendation, utilizing AI to optimize ad serving and network mediation for publishers.
- How much capital has Whizzco raised?
- Whizzco has raised $1.5M in total funding.
- What was a significant statement made by Whizzco's CEO?
- In December 2020, Whizzco's CEO stated, "We are the Booking.com, Airbnb, or Fiverr of the online ad industry," highlighting the company's ambition to create a marketplace for content recommendation.
- Where are Whizzco's offices located?
- Whizzco has offices in Ramat Gan, Israel; Santa Monica, California, USA; and Amsterdam, Netherlands.