Company Overview
Snapshot
Founded in October 2011 by Lia Kislev, Clea O'Hana, Shay Hasson, and Hila Angel, WISHI operates with 11–50 employees. The company has raised $3.93 million across four funding rounds, with Jerusalem Venture Partners being a notable early investor. In June 2020, WISHI secured an $8 million investment, signaling strong investor confidence in its personalized styling platform.
Business overview
WISHI is a social styling network that connects users with professional stylists, enabling them to receive personalized fashion advice and outfit recommendations. The platform allows users to upload wardrobe items, request styling for specific events, and explore other users' closets for inspiration. WISHI operates within the retail platforms sector, focusing on fashion and personal styling services, and serves consumers seeking affordable, on-demand styling solutions.
Strategic signal
In June 2020, WISHI announced an $8 million funding round with participation from Karlie Kloss and the founders of GUESS and Farfetch. This investment highlights continued market validation for WISHI's model of democratizing access to personal styling through technology, indicating potential for further expansion and enhanced service offerings in the fashion tech industry.
Log in to access full profile ›Company Intelligence Q&A
- What is WISHI's core offering?
- WISHI provides a social styling network that connects users with professional stylists. Users can upload items from their wardrobes to receive personalized style advice and outfit recommendations for various occasions.
- When was WISHI founded and by whom?
- WISHI was founded in October 2011 by Lia Kislev, Clea O'Hana, Shay Hasson, and Hila Angel.
- What significant funding did WISHI receive in 2020?
- In June 2020, WISHI raised $8 million in funding from investors including Karlie Kloss and the founders of GUESS and Farfetch. This investment supported the company's growth and expansion.
- How does WISHI make personal styling accessible?
- WISHI aims to make personal styling affordable and accessible by offering sessions starting from $40. Users complete a questionnaire to be matched with a stylist who provides mood boards and outfit ideas within 24 hours.
- Which investor participated in WISHI's September 2012 funding round?
- In September 2012, WISHI received an initial investment from Jerusalem Venture Partners (JVP).