Wonder Veggies
Packing Vegetables and Fruits with Healthy Probiotics
Company Overview
Snapshot
Founded in March 2022 by Gadi Lesin, Danny Weiss, Oded Shoseyov, Betty Schwartz, and Lilach Iasur-Kruh, Wonder Veggies is an agricultural food technology company with 11–50 employees. The company has raised $3 million across one funding round from JVP, which led its Seed round. Wonder Veggies is preparing for the 2025 launch of its probiotic fresh produce, aiming to create a new category in the market.
Business overview
Wonder Veggies is an agricultural food technology company focused on creating a new category of probiotic fruits and vegetables. The company develops a family of probiotic formulations and application protocols that enable farmers to naturally grow produce enriched with healthy probiotics, supporting gut health and the immune system. Operating within the Agriculture & Food Technologies sector, specifically Food Tech, Novel Food & Ingredients, and Food Processing, Wonder Veggies serves B2B2C and B2B markets globally, with a focus on North America.
Strategic signal
Wonder Veggies is poised for a significant market entry in 2025 with the launch of its probiotic fresh produce. This move signals the company's ambition to establish a completely new category in the food industry, leveraging its proprietary probiotic formulations to deliver health benefits directly through everyday fruits and vegetables. For investors, this indicates a strategic focus on innovation and market disruption within the health and food technology sectors, with a clear timeline for product commercialization.
Log in to access full profile ›Company Intelligence Q&A
- What is Wonder Veggies' core mission?
- Wonder Veggies aims to create a new category of probiotic fruits and vegetables by developing probiotic formulations and application protocols that enable farmers to naturally grow produce packed with healthy probiotics, supporting gut health and the immune system.
- When was Wonder Veggies founded and by whom?
- Wonder Veggies was founded in March 2022 by co-founders Gadi Lesin, Danny Weiss, Oded Shoseyov, Betty Schwartz, and Lilach Iasur-Kruh.
- What is the company's employee size?
- Wonder Veggies currently has 11–50 employees.
- What significant funding has Wonder Veggies received?
- In March 2022, Wonder Veggies secured $3 million in Seed funding from JVP, which led the round.
- What is the company's strategic focus for the near future?
- Wonder Veggies is gearing up for the 2025 launch of its probiotic fresh produce, aiming to establish a completely new category in the market.