Wonder Veggies
Packing Vegetables and Fruits with Healthy Probiotics
Company Overview
Snapshot
Founded in March 2022 by Gadi Lesin, Danny Weiss, Oded Shoseyov, Betty Schwartz, and Lilach Iasur-Kruh, Wonder Veggies is an agricultural food technology company with 11–50 employees. The company has raised $3M across one funding round from one investor. In March 2022, Wonder Veggies secured Seed funding from JVP.
Business overview
Wonder Veggies is an agricultural food technology company focused on creating a new category of probiotic fruits and vegetables. The company develops probiotic formulations and application protocols that enable farmers to naturally grow produce enriched with healthy probiotics, supporting gut health and the immune system. It operates within the Agriculture & Food Technologies sector, specifically in Food Tech, Novel Food & Ingredients, and Food Processing, serving B2B2C and B2B markets globally, with a focus on North America.
Strategic signal
In June 2024, Wonder Veggies announced plans to launch its probiotic fresh produce in 2025, aiming to create a completely new category in the market. This signals a significant step towards commercialization and market entry, indicating strong progress in product development and strategic positioning within the functional food industry.
Log in to access full profile ›Company Intelligence Q&A
- What is Wonder Veggies' core mission?
- Wonder Veggies aims to create a new category of probiotic fruits and vegetables by developing probiotic formulations and application protocols that enable farmers to naturally grow produce packed with healthy probiotics, supporting gut health and the immune system.
- When was Wonder Veggies founded and by whom?
- Wonder Veggies was founded in March 2022 by co-founders Gadi Lesin, Danny Weiss, Oded Shoseyov, Betty Schwartz, and Lilach Iasur-Kruh.
- What is the company's employee size?
- Wonder Veggies currently has 11–50 employees.
- What significant funding has Wonder Veggies received?
- In March 2022, Wonder Veggies secured $3 million in Seed funding from JVP, which led the round.
- What is the company's strategic focus for the near future?
- Wonder Veggies is gearing up for the 2025 launch of its probiotic fresh produce, aiming to establish a completely new category in the market.