Yotpo
eCommerce Retention Platform that Turns Reviews and Loyalty into Repeat Revenue
Company Overview
Snapshot
Founded in January 2011 by Tomer Tagrin and Omri Cohen, Yotpo operates with over 900 employees. The company has raised a total of $436 million across 9 funding rounds from 21 investors. In April 2025, Yotpo acquired Coho AI, a move that strengthens its core product offerings and AI-led strategy.
Business overview
Yotpo provides an eCommerce retention marketing platform designed for online brands. Its core technology integrates reviews, visual user-generated content (UGC), and loyalty programs to enhance conversion rates, encourage repeat purchases, and boost customer lifetime value. The platform enables brands to gather product feedback, leverage AI-powered review summaries, and execute targeted loyalty campaigns across various channels and devices. Yotpo serves the eCommerce industry, offering deep integrations with leading commerce stacks to streamline customer data activation and standardize retention strategies at scale.
Strategic signal
In August 2025, Yotpo announced a significant restructuring, including layoffs affecting 34% of its global workforce. This strategic shift aims to refocus the company on its core products and an AI-led strategy, indicating a pivot towards efficiency and advanced technological integration in response to market dynamics and internal optimization goals.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant strategic acquisition for Yotpo in 2025?
- In April 2025, Yotpo acquired Coho AI. This acquisition was aimed at strengthening Yotpo's core product offerings and advancing its AI-led strategy.
- What was the nature of Yotpo's workforce changes in August 2025?
- In August 2025, Yotpo laid off 34% of its global workforce. This decision was part of a broader strategy to streamline the company, driven by the introduction of AI technologies and the sale of certain divisions.
- Which company made a strategic investment in Yotpo in September 2021?
- In September 2021, Shopify made a strategic investment of $30 million in Yotpo, as reported by Globes. This investment was part of a broader trend of strategic partnerships in the e-commerce ecosystem.
- What was a key partnership announced by Yotpo in October 2018?
- In October 2018, Yotpo announced a strategic partnership with eCommerce company Magento to enhance marketing solutions.
- What was Yotpo's funding status in March 2021?
- In March 2021, Yotpo secured an F Round of funding with participation from investors including Bessemer Venture Partners.