Company Overview
Snapshot
Founded in September 2011 by Moshe Vaknin, Ofer Garnett, and Gur Lavie, YouAppi operates with 51–200 employees. The company raised $18.1M across 4 funding rounds from 8 investors. In May 2023, YouAppi was acquired by Affle.
Business overview
YouAppi is a mobile in-app advertising and retargeting company that leverages its DSP to connect users with apps, aiming to increase retention of engaged mobile users. The company's programmatic mobile app retargeting products enhance app visibility and user re-engagement. YouAppi provides tailored solutions with transparent reporting, focusing on user engagement and loyalty beyond just downloads. It operates within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, serving global markets.
Strategic signal
In May 2023, YouAppi was acquired by Affle, a global digital marketing solutions company. This acquisition signals a strategic move for YouAppi to integrate into a larger ecosystem, potentially expanding its reach and capabilities in the mobile advertising and programmatic marketing landscape. For investors, this indicates a successful exit for YouAppi's early backers and a consolidation trend within the adtech industry, highlighting the value of specialized mobile marketing platforms.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant recent corporate development for YouAppi?
- In May 2023, YouAppi was acquired by Affle, a global digital marketing solutions company, marking a major exit for the company.
- Who was recently appointed as CEO of YouAppi?
- In May 2026, Nisan Schitrit was appointed CEO of YouAppi to lead its next phase of AI-led growth and global expansion.
- What was a key strategic partnership for YouAppi in March 2019?
- In March 2019, YouAppi partnered with zvelo to prevent fraudulent bot traffic, enhancing its mobile fraud protection suite.
- What was a notable product upgrade for YouAppi in July 2018?
- In July 2018, YouAppi unveiled major upgrades to its 360 Platform, which was utilized by nearly 500 global brands.
- When did YouAppi raise its last disclosed funding round?
- In February 2016, YouAppi raised $13.1M in a funding round with participation from investors including Global Brain Corporation.