Zeekit

Company Overview

Snapshot

Founded in February 2013 by Yael Vizel, Alon Kristal, and Nir Appleboim, Zeekit operates with 51–200 employees. The company was acquired by Walmart in May 2021, marking a significant exit in the e-commerce technology space.

Business overview

Zeekit provides an interactive online shopping experience for the fashion industry through its virtual fitting room technology. The company leverages patented augmented reality and artificial intelligence to allow customers to virtually try on clothing items from an entire product catalog, enhancing online retail and reducing returns. Zeekit primarily serves the e-commerce and fashion sectors, targeting online retailers and consumers with its innovative solutions.

Strategic signal

In May 2021, Walmart announced its acquisition of Zeekit, signaling a strategic move by the retail giant to enhance its social shopping experience. This acquisition underscores the growing importance of virtual try-on technology in mainstream e-commerce and validates Zeekit's innovative approach to integrating fashion and technology.

Company Intelligence Q&A

What was the most significant corporate milestone for Zeekit?

Zeekit was acquired by Walmart in May 2021. This acquisition aimed to integrate Zeekit's virtual fitting room technology into Walmart's online platform to enhance the social shopping experience for customers.

How did Zeekit's business perform during the COVID-19 pandemic?

In May 2020, Zeekit experienced a surge in demand for its virtual fitting room platform as fashion chains shifted to online activities, despite a general decline in the fashion industry's sales. This period also saw new partnerships with Adidas and Tommy Hilfiger.

What was Zeekit's collaboration with ASOS?

In May 2020, ASOS began using Zeekit's augmented reality technology, known as Switch Model, to display clothing items on various models. This feature, called See My Fit, was adopted due to coronavirus restrictions and was planned to continue post-pandemic.

Did Zeekit partner with Amazon?

In July 2018, Amazon partnered with Zeekit to offer virtual fitting for wedding dresses through Zeekit's mobile app. This collaboration allowed brides to virtually try on dresses and receive size recommendations, aiming to overcome online purchasing barriers for wedding attire.

What was Zeekit's initial funding round?

In September 2016, Zeekit raised $9 million in a Series A round from angel investors. This funding supported the launch of its advanced virtual fitting room for consumers and retailers, including partnerships with Rebecca Minkoff and StyleWatch.