Mental Engines
Scenario-Based AI Engines for Edge Devices
StartupMental Engines is a Jerusalem-based startup in the Business Software sector, established in 2024. Scenario-Based AI Engines for Edge Devices. Mental Engines was founded by Sam (Uli) Freed and Yoav Goldenberg. The company has 1-10 employees. Core technologies: Artificial Intelligence, Generative AI.
The company follows a B2B business model. Product stage: R&D. The company holds 1 patent.
- StagePre-Funding
- ProductR&D
- ModelB2B
- Employees1-10
- HQJerusalem
- DistrictJerusalem District
- Last RoundUndisclosed
Sam (Uli) FreedCEO 
Yoav GoldenbergChief Marketing Officer
What does Mental Engines do?
Mental Engines is a deep‐tech AI company based in Jerusalem that develops AI engines designed to run efficiently on edge devices (e.g. drones, robots) using minimal data and standard CPU hardware rather than large neural networks on GPUs or cloud infrastructure. Their core technology, which they call Scenario-Based Reasoning (SBR), aims to reduce training data requirements, lower computational cost, and allow local inference—so devices can act more autonomously, with lower power and latency. Applications include robotics (copying human behaviors, individualizing behavior), autonomous drones, gaming (adaptive NPCs), plus potential extensions into e-commerce, digital health, education, etc. The company claims improvements in efficiency (up to ~90%) versus typical AI deployment costs/data burdens
Who founded Mental Engines?
Mental Engines was founded in 2024 by Sam (Uli) Freed (CEO ), Yoav Goldenberg (Chief Marketing Officer).
What sector is Mental Engines in?
Mental Engines operates in Business Software, IT, R&D & Data Solutions, Data Analysis & Decision Support, with core technologies in Artificial Intelligence, Generative AI. Target customers: Commerce & Retail, Distribution Channels, eCommerce Platforms, Education, Media & Entertainment, Gaming Industry.
Where is Mental Engines located?
Mental Engines is based in Jerusalem, Israel, Jerusalem District. The company also has offices abroad.