The companies that take part in this program are mature start-ups, with a product and initial clients, who want to expand to international markets. The program is a business enhancer for start-up software and IoT companies, helping them prepare for exponential growth. The program offers to mentor and coaching to help companies scale up their business, align with market needs, and engage with targeted customers and channels with the support of strategic partners. 365x is backed by Microsoft, Prodware Group, and Tech Data.