Adorika uses in-house products and platforms to help brands and agencies worldwide operate their web, mobile, and online video campaigns. The company monitors performance in real time, displays the newest ad formats across devices and screens, and makes sure that campaigns achieve the expected results. Adorika specializes in various verticals including business/finance, entertainment, technology, eCommerce, and travel. In addition, the company ensures brand safety, transparency, access to premium media sources, best-in-class yield management, monetization, optimization, and targeting capabilities across all advertising channels.