Agoda.com, operated by Agoda Company Pte. Ltd. is an online travel agency catering primarily to consumers in the Asia-Pacific region, with headquarters in Singapore and operations in Bangkok, Thailand.] Agoda facilitates reservations for lodging, flights, ground transportation, and activities. It is a subsidiary of Booking Holdings. Booking Holdings Inc, previously Priceline Group, acquired the Israeli start-up Qlika in 2014, leading to the establishment of Agoda Israel. This team now plays a pivotal role in the online hotel booking platform, enhancing the algorithms' methodologies and technologies. Agoda Israel's machine-learning team crafts systems influencing the entire business process and is dedicated to introducing novel technologies and features for the Agoda platform. Their overarching goal is to integrate machine learning into every product decision, from initial marketing strategies to post-payment interactions.