AppLovin helps mobile game developers connect with billions of global users each month so they can get discovered. The company provides a solution for mobile game developers to monetize, publish, understand, and grow their businessesall in one place. Developers use AppLovins platform and powerful analytics tools to acquire new users and improve profitability. In 2019, AppLovin opened a development center in Israel on the basis of the acquisition of SafeDK, an end-to-end SDKs management platform. The center will focus on developing a brand protection tool for mobile apps. In 2021, with the Acquisition of Ajdjust, AppLovin is now owning the assets and services of Unbotify Ltd, Ajdjust's subsidiary