Asfir's initial business was seating equipment for the automotive industry. Over the years, Asfir has extended its activities and is now one of the largest manufacturers in Israel of accessories for off road 4x4 vehicles. In 2001 Asfir started exhibiting at International shows and exporting products to Europe. Asfir has a wide distribution network throughout Europe, which is supported by Asfirs export team and by the technical division. In 2005 Asfir established a daughter company in the United States. The company is located in Scottsdale Arizona, and manufactures the full product line on demand for special projects. In 2006 Asfir became a supplier to MME (Mitsubishi Motors Europe). Asfir developed for MME products for several vehicles, which are sold throughout Europe via MMEs distributors.