Better Juice
Biotech Solution for Reducing Sugars in Fruit Juice
Startup A Agriculture & Food Technologies Est. 2017
Total Raised
$9.96M
A
Last Round
Undisclosed
8 rounds
Investors
12
10 public
Team
4
11-50 employees
Confidence
98/100
News
17
articles
Patents
1
About
Better Juice develops a method for reducing sugars in fruit juice by converting them into nondigestible forms, including dietary fibers such as fructooligosaccharide (FOS) and other nondigestible molecules, without altering the natural flavor or smell. Better Juice uses non-GMO microorganism activity and continuous bioconversion to process large volumes of juice with little effect on overall costs.
Classification
Sector
Agriculture & Food TechnologiesFood TechNovel Food & IngredientsFood Trade & ServicesFood Processing
Core Technology
BiologicalsMicroorganisms
Target Customer
Agriculture & FoodProcessed FoodsBeverages
Business Model
B2B
Tags
nutritionfoodtechbiotechnologyfood-and-beveragelow-sugar-foodspatent-pending
Funding & Events
Sep 2019
Convertible Debt $900K
Maverick Ventures IsraeI
May 2019
Convertible Debt $100K
Citrosuco
Mar 2020
Convertible Debt $350K
Maverick Ventures IsraeI, Strauss Investments
Mar 2019
Non-equity $56K
EU Horizon 2020
Jun 2021
Seed $8M
iAngels (Lead), Israel Innovation Authority, Maverick Ventures IsraeI, Schestowitz Group, Fundit, NEOME, The Kitchen FoodTech Hub, theFoodTechLab
Jan 2024
A Round Undisclosed
Ingredion Ventures (Lead), iAngels, Emil Capital Partners
Jan 2018
Seed $550K
Israel Innovation Authority, The Kitchen FoodTech Hub
Feb 2025
SAFE Undisclosed
iAngels
News (17)
Jun 25, 2024 · www.jpost.com
growth-positive
Better Juice's technological breakthrough enables guilt-free ice cream
CustomersExpand
May 21, 2024 · en.globes.co.il
growth-positive
Better Juice sugar reduction process found safe
CustomersExpand
Jan 17, 2024 · en.globes.co.il
Growth-Positive
Israeli foodtech start-up Better Juice teams with US co Ingredion
PartnersInvestment
Jan 17, 2024 · agfundernews.com
growth-positive
Juice... with up to 80% less sugar? Ingredion Ventures leads series A at Israeli foodtech co Better Juice
InvestmentPartners
Sep 4, 2023 · www.calcalist.co.il
growth-positive
בטר ג'וס רוצה לגייס 16 מיליון שקל להפחתת סוכר במיצים טבעיים | כלכליסט
Investment
Sep 4, 2023 · nocamels.com
growth-positive
Low-Sugar Fruit Juice Startup Moves To Mass Production
Expand
Apr 4, 2023 · www.prnewswire.com
growth-positive
Better Juice Technology Reduces Sugar Loads in Berry Fruit Juices
PartnersExpand
Nov 2, 2022 · www.prnewswire.com
growth-positive
Better Juice Launches Commercial Sugar-Reduction Plant
Customers
Dec 13, 2021 · www.foodbusinessnews.net
growth-positive
Sugar-reduction technology for fruit coming to US
PartnersCustomers
Jul 1, 2021 · www.foodnavigator-usa.com
growth-positive
Better Juice ramps up plans for US market entry of enzymatic sugar reduction technology
InvestmentExpand
Jun 23, 2021 · www.calcalistech.com
growth-positive
Better Juice raises $8 million in Seed funding
InvestmentExpand
Jan 26, 2021 · www.fdiforum.net
Better Juice joins GEA to disrupt global juice industry
Jul 22, 2020 · www.foodnavigator-usa.com
growth-positive
Game-changing sugar reduction solution? Better Juice scales up commercialization of enzymatic juice technology
Partners
Jul 7, 2020 · www.prnewswire.com
growth-positive
Better Juice Scales up Putting the Squeeze on Fruit-juice Sugars
PartnersExpand
Aug 8, 2019 · en.globes.co.il
growth-positive
Citrosuco teams with Israel's Better Juice on healthier OJ
Partners
Jul 29, 2019 · www.calcalistech.com
growth-positive
Sugar Reducing Startup Better Juice Partners With OJ Manufacturer Citrosuco
Partners
Jan 16, 2018 · agfundernews.com
growth-positive
EXCLUSIVE: Israeli Foodtech Hub Makes New Investments Aimed at Common Consumer Complaints - AFN
Investment
Details
Product Stage
Beta
Employees
11-50
Exact Count
18
District
Center District
Founded
2017
Registrar
515750982
Crunchbase
better-juice
Locations
Rehovot, Israel
Links
Website
LinkedIn
Admin
Last Update
Jul 24, 2025
Verified by
Jenny Sotnik-Talisman
Claimed
Yes
Missing
markets
Team (4)
Gali Yarom
Co-founder & CEO
Founder
Eran Blachinsky
Co-founder & CTO
Founder
Oren Levy
Director of Sales
Shelly Boychenko
Sales & Marketing Specialist
Internal
Created by
Gil Fosh (gilfosh@gmail.com)
Created
2017-11-29T00:00:00.000Z
Last editor
Yanina Wainscheinker (yanina.wain@gmail.com)