Bia Med is a fem-tech startup developing a smart bra in collaboration with the Weizmann Institute of Science. The patented technology platform continuously monitors breast biomarkers and extracts in-depth insights to provide patients with personalized feedback about their breastfeeding activities and key physiological changes in their breasts. Bia’s solution combines continuous passive physiological breast monitoring capabilities with AI-based insight, offering a user-friendly technology that reinvents the breastfeeding experience by providing mothers with daily feedback on the infant’s milk intake and interactive guidance on coping with difficulties. By boosting mothers’ confidence, Bia will significantly increase the percentage of breastfed infants. Using discreet sensors based on patented technology developed by the Weizmann Institute of Science, including a CE-approved device, the Bia Smart Bra platform creates a breakthrough direct interface between the breast, optimal infant nutrition, and personalized digital healthcare.