Booth Guru is an enterprise software company that provides B2B trade show exhibitors with an end-to-end SaaS platform for organizing every step of the journey, including before, during, and after the event. Booth Gurus technology enables companies to analyze, prepare, and execute all exhibition-related parameters while helping them maximize their results in terms of efficiency and event-related activities. The information is displayed on a straightforward dashboard that lists presenting companies and their exhibition KPIs along with a clear ROI.