CB4 Analytics provides powerful and precise predictive analytics solutions to yield data for predictions, recommendations, and insights that can be understood and acted upon by decision makers. The companys solutions assess granular entities relevant to thorough data-based predictions, such as customers, products, services, and devices. By applying patented machine learning algorithms to pre-existing POS data, CB4s solution helps capture lost sales by correcting operational inefficiencies and finding optimal assortment expansions on an SKU and store level. CB4 Analytics is an offshoot of an extensive research project at Tel Aviv University. Over the years, the companys technology has garnered industry recognition that includes IBM SmartCamp in 2011, the Dealmakers Summit in 2012, and Nokias Most Promising Startup in 2013 award.