Camra is a private cloud app designed for mass-market multimedia storage. The company's patented technology enables the camera on any mobile device to connect directly to private cloud storage in real time, enabling users to save their photo and video files directly to the cloud rather than to the phone itself. Camra provides users with a multitude of benefits, including unlimited storage space, real-time backup, conservation of space on the user's phone, and the ability to easily share content with people on their contact list. In addition, Camra provides users with easy access to their photos from any device, saving time and hassle by eliminating the need to sync content between devices. Camra was developed by Invoke.