Catch Media develops Play Anywhere, a powerful cloud registry, tracking, routing, and clearinghouse system. Play Anywhere offers a suite of products and services that allow Catch Media customers to seamlessly enjoy all of their content across all devices and operating systems. The system also provides partners with insight into their customers' content-consumption behavior, enabling target marketing on a one-to-one basis. Catch Media's Play Anywhere platform offers multiple services and related product offerings to help industry participants engage their customers. Play Anywhere's features are modular and can be provided together as part of a comprehensive turnkey consumer offering or as individual components of a customer's service.