Ception is the developer of MineCept, an AI-based system for reducing accidents and improving the productivity and profitability of heavy equipment at construction sites, mines, quarries, and industrial plants. The system is designed to lower operation costs and contribute to sustainability in these demanding work environments. MineCept uses advanced, real-time, high-definition 3D mapping and precise positioning technology, based on visual feed rather than GPS, to provide full situational awareness of a machines surrounding environment by cross-referencing information from different sensors and a range of image-processing algorithms and deep learning methods. MineCept is installed on heavy vehicles and provides operators, site managers, and safety managers with real-time information and insights in order to improve safety and overall operational efficiency.