Citigroup Inc. is an investment bank and financial services company in New York City. The company was formed by the merger of Citicorp, the bank holding company for Citibank, and Travelers in 1998. Citi boasts the largest presence of any foreign financial institution in Israel and offers corporate and investment banking services to leading Israeli corporations and institutions and global corporations operating in Israel. Citi also offers private banking services to high-net-worth individuals living in Israel. Citi's Technology Innovation Lab in Tel Aviv is working locally and globally together with Citi accelerator program and cyber security lab. Citi continues to expand its activities in the local market, introducing new products and customized solutions to meet its client's needs from Start-Up ideation to IPO and beyond.