Diamond Capital Management (Switzerland) is a well-established Swiss independent asset management company. The company was created to manage the principals family wealth, and today specializes in providing financial services to high net worth families around the globe. Recently, it has partnered with Main Street Advisors "MSA" In order to identify and invest in leading Israeli companies. MSA serves as a strategic advisor to, and invests capital for and alongside, some of the most influential and accomplished people and businesses in media, music, entertainment and professional sports in the US. Their business uniquely sits at the intersection of Culture, Consumer and Commerce. The two companies together have the ability to not only invest significant sums but also generate tremendous added value and boost the companies in the portfolio to the next level.