Direct Insurance is a groundbreaking brand operated by IDI Insurance Company, constantly advancing, driven to innovate, developing and providing ever more affordable and convenient services. IDI was established in 1994 as the first direct-sales insurance company in Israel, interacting with clients without the mediation of insurance agents. This strategic way of communication is made possible by the sophisticated utilization of various channels and an advanced technological infrastructure which are the key to the company’s competitive price and high quality of service, and which deliver significant advantages to the client. The company operates two main brands, named "Direct Insurance" and "9.000.000", and two white-label brands – "ynet Insurance", a collaboration with ynet, Israel's largest and most popular news and content website, and "Life Direct", a joint venture with Super Pharm, the largest and leading drugstore chain in Israel. IDI Insurance has a significant market share of the private car insurance in Israel. Direct Insurance offers its clients a broad range of insurance-related services, including motor and homeowner’s insurance policies, life insurance, healthcare insurance, mortgage insurance, business insurance and other products. Direct Insurance is the first insurance company in Israel, to offer online insurance policy purchase.