Effectivate is developing a web-based neuro-wellness application, providing cognitive training for older adults. The product, an accessible AI-based tool, provides memory-focused cognitive training and focuses on normal age-related cognitive decline. This is done by enhancing training efficacy within each training session and supporting ongoing use of the application. Using artificial intelligence, the tasks in the training session are personalized, and the training is continuous and function focused. To support ongoing use, videos and games teaching memory techniques (remembering faces, names, and lists) have been incorporated into the application. To increase the relevancy of the training, the interface is designed to be accessible specifically to this age group and support is provided in the platform.