Eretz Noshevet was established in order to support tomorrow's agriculture today. The firm includes a group of investors, technology experts and farmers who have joined together to help Israeli farmers and agricultural technologies flourish. Eretz Noshevat was founded by Hashomer Hachadash with the aim of supporting and promoting innovative agriculture in Israel. It aims to invest in profitable, sustainable and young agriculture. It was founded with the purpose to strengthen Israeli agriculture, to bring it back to the forefront, to expand the agricultural areas, and to motivate young people to connect to the land and see agriculture as a real and existing economic potential in the light of global challenges.