FeedU is an Israeli food technology company developing a B2B food rescue management system to identify waste in the supply chain and optimize food rescue. Powered by artificial intelligence, an algorithm will calculate the optimum period for a donation versus discount and provide the donor with a decision prompt. Based on the decision, the system will match and alert charities/food banks or consumers. To build a brand value as a standard for food rescue, which in turn incentivizes donors to associate themselves with FeedU and participate, the company has developed a consumer-facing social media app for food.