Feedwell is the developer of CUPit, a massage bra that improves the quality of breastfeeding by efficiently and comfortably increasing breast milk supply. The bra increases milk fat percentage, can double the amount of breast milk, and enables relief of breast congestion. Based on pneumatic control technology, the device accessories include electronic control of massage parameters (including the massage profile, speed, and pressure) and the massage unit, which includes a set of cuffs that surround the breast in two rings. The intermittent contraction and relaxation of the cuffs creates the action of the massage. The bra is offered in different sizes, and hoses connect the device to the bra with a double silicone hose bundle. The company has registered patents for the product as a national phase process in China, the United States, Europe, and Israel.