Futura Genetics is a digital health platform powered by genomic data and developed for life insurance issuers and their clients. The company offers life insurers effective, personalized tools designed to extend their customers' life expectancies, thereby increasing retention and decreasing claims. In addition, the company provides life insurance clients with a gamified personalized experience that uses their personal DNA to motivate them to be proactive about their health. The system aims to help life insurance clients become more engaged and live longer, healthier lives. Futura Genetics' partners include several American insurance companies, Hadassah Ein Kerem Hospital, and DNA-sequencing giant Illumina.