FUTURING UP is a digital platform that provides users with personal, occupational, and financial assistance in the face of dismissal, retirement, or early retirement. The company aims to address the growing disparity between the effective retirement age and the increase in global life expectancy. FUTURING UP connects users with professional consultants through an online platform to help them plan and build their personal future in an affordable and accessible way. The digital platform addresses people 45 and older who have been fired or retired and who need to plan their next steps to solidify their personal, occupational, and financial wellbeing. The company's technology is based on the "Life Equilibrium Model" developed by its founders and Professor Dan Ariely.