Joyned is a social marketing platform that allows merchants to own the entire shopper journey and helps them leverage natural social engagement for better business results. It empowers retailers to capture and grow their customers through social media on their own sites, reducing reliance on third-party social media platforms. With Joyned, online retailers can offer their customers a way to seamlessly connect, share ideas, and complete their paths to purchase, while providing shoppers with the ability to shop collaboratively on their favorite eCommerce and shopping sites.