Google Startup Growth Lab Program is a program for leaders from Israeli B2C & B2SMB startups, aiming to accelerate their business. Its a 6 months program comprised of educational workshops and ongoing 1:1 mentoring provided by industry experts. In order to set the participants up for success, Startup Growth Lab is focused on several pillars that they believe are crucial for establishing substantial growth: industry analysis - understanding consumer trends and identifying new opportunities; brand communication - finding a unique audience and messaging; measurement - setting up tracking and measurement fundamentals; UX/UI - thinking about the user's journey, and building landing pages for conversion; Google Ads - reaching users and scaling a business with Google Ads Tools For each of these pillars the Google Startup Growth Lab Program support the participant with workshops and 1:1 meetings with the Google Startup Growth Lab Programs team of experts. This way the participants get to deepen their knowledge and also get support tailored to their needs.