Igentify is a digital health company and the developer of the Digital Genetic Counselor, a digital platform for genetic test providers. The platform provides a fully scalable end-to-end genetic counseling solution for both clinical and non-clinical (direct-to-consumer) genetic testing applications. The Igentify platform is developed for a variety of genotyping technologies, including microarray and next-generation sequencing (NGS), and can be customized to a broad spectrum of genetic or genomic tests offered by the test providers. The platform provides consumers with an exceptional user experience, from enrollment and personalized consent for the genetic test to the automated delivery of machine-generated personalized genetic counseling. In January 2019, Igentify was selected by Deloitte as one of the Israeli start-ups at the forefront of the digital R&D revolution.