Inova Diamonds specializes in web solutions for the diamond and retail industries. The company's products are suitable for diamond vendors and jewelry retailers. Inova Diamonds' augmented-reality product allows consumers to virtually measure luxury rings without a physical measurement. Inova's team developed an AI algorithm based on deep-learning technology. The technology uses neural networks for advanced computer-vision capabilities that enable accurate measurement of the ring and the diamond. Inova's service independently identifies the appropriate finger, dresses the ring chosen by the customer, and enables them to virtually measure and test the product. Virtual measurement also allows customers to try different diamond sizes on their finger. Inova Diamonds is a subsidiary of Paasweb.