iSpot.tv, Inc. provides measurement and attribution tools for TV and streaming advertising, allowing advertisers to evaluate ad effectiveness across platforms. The platform offers real-time insights on ad performance, enabling advertisers to optimize campaigns and measure their impact against competitors and historical data. Unlike traditional methods, iSpot delivers precise, real-time data for every TV ad, ensuring consistent business outcome iSpot.tv Israel was established following the acquisition of Tunity, a company that tracks consumer viewing habits in public locations. Tunity’s mobile app allows users to hear audio from muted TVs in locations such as bars, restaurants, gyms, doctors’ offices, airports and more. The technology will give iSpot an important way to collect information on out-of-home viewers, a metric that is traditionally underreported.