Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover Limited, also known as JLR, and is a British multinational automobile manufacturer which produces luxury vehicles and sport utility vehicles. Jaguar Land Rover is presently a subsidiary of Tata Motors and has its head office in Whitley, Coventry, UK. The principal activity of Jaguar Land Rover Limited is the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover marques. In 2023, JLR and Indian IT services firm Tata Consultancy Services (TCS) have announced a strategic partnership to launch an Open Innovation program in Israel. The office aims to explore new opportunities for the automaker in the Israeli market.