KA Dynamic Color develops high-quality, low-cost digital billboards, using reflective technology. The company's patented reflective digital display technology, Pigmented Pixel, uses ambient light to enhance visibility rather than suppress it. The solution is visually stunning, offers lower capital and operational costs, and meets current regulations for outdoor billboard signs. Pigmented Pixel combines patented micro-optics, advanced reflective pigmented materials, electronics, electro-mechanics, and software. It is suitable for outdoor roadside locations, rooftop and over-bridge billboards, retail, and other segments where LED displays are prohibitive due to regulation and cost.