KiddyUP is an interactive social network designed to help parents find products and services for babies and children as well as places to feed, change, and play with their kids. KiddyUP is supported by a sophisticated marketing system that gives parents access to exclusive vouchers, deals, and discounts. KiddyUP's maps include information from inside shopping centers, malls, and pedestrian-only shopping spaces. KiddyUP also provides user reviews and an incentive point system for purchases. KiddyUP gives parents a way to easily locate, use, and benefit from the whole ecosystem of babies' needs, from changing rooms to baby clothes and even medical services. And for vendors, KiddyUP provides a new way to bypass conventional advertising and get directly into the hands of local consumers.