Kontear analyzes and correlates global content consumption, on-going social "conversations" and trending passion points. Marketers use the Kontera Insights and Kontera Content Discovery products to connect with their target audiences and to evolve their strategy and messaging. In June 2014SingTel's Israeli digital advertising unit Amobee Technologies Ltd. has acquired Israeli digital content intelligence and marketing solutions developer Kontera Ltd for $150 million and two units of cross channel digital advertising company.