Margalit Startup City Jerusalem is an innovation center, that reflects the vision of Dr. Erel Margalit, the founder and executive chairman of JVP, to establish Jerusalems premier hub of innovation. Margalit Startup City Jerusalem houses start-ups, the JVP VC fund, the performing arts hub Zappa Jerusalem in The Lab and the social profit organization Margalit Startup City Community (Bakehila). Margalit Startup City Jerusalem tackles the key business challenges of today through its focus on seed-stage start-ups in the fields of artificial intelligence, computer vision, cloud, and Internet of Things (IOT) mobile amongst others. In an open plan workspace, engineers, artists, storytellers and entrepreneurs in the profit, social profit and entertainment worlds meet to develop ground breaking solutions and disruptive technologies.