Nadav Avrahami co-founded Wix in 2006, and also serves as its Vice President of Client Development. Avrahami spearheaded Wix R&D department during its first four years. In 2011, he moved his focus to bring his creative technological genius to Wix's core technologies and main product architecture.Abrahami has over 10 years of experience as a senior programmer, software designer and game developer in several tech companies including Oberon Media and ECB (Eric Cohen Books). Prior to that, Avrahami developed several consumer facing software products including an adaptive framework for education titles for ECB (Eric Cohen Books) which sold over 1 million copies, and worked as a game developer at Oberon Media.