Nexite’s connected merchandise platform connects physical merchandise to the cloud, providing retailers with an automated, in-store tech solution to drive sales and offer new customer experiences. Using real-time merchandise performance, availability, and location data, Nexite presents an in-store customer journey analytics solution. With real-time sales funnel insights into customer engagement, abandonment, and conversion, retailers can localize merchandise assortments and inventory allocation. The data is also used to create live heat maps to optimize space utilization and visual merchandising compliance. Nexite's solution also includes secure frictionless commerce to reduce loss while enhancing the customer experience with post-purchase applications and digital product content. With Nexite, staff can spend more time with their customers rather than manually scanning all products in the store (Nexite tag is automatic). They also have real-time location visibility for each item in the store, improving efficiency and customer experience. Plus, they get valuable recommendations from merchandising/operations through the Nexite platform to support an increase in their sales.