The software that underpins the marketplace will be developed with a cloud architecture and distributed in a Software-as-a-Service (SaaS)15 model, thus not requiring customers to download, install or maintain any software on their computers or on the company's servers. The software is accessed through a common web browser (Chrome, Edge, Firefox, Safari) or via a smart mobile device. The software will then be stored and run in data centers rather than on company servers. These data centers can be located in specific territories, in Europe or distributed around the world according to the desired technical architecture, complying with legal requirements and optimizing the software's operationalization. Leveraging a cloud architecture in a SaaS business provides scalability, cost efficiency, global accessibility, reliability and security. These advantages are key factors for the success and growth of a software based business. From an investor's perspective, the main advantages include predictable revenue streams, efficient resource allocation, global market reach and data-driven decision making. These advantages contribute to the potential for higher returns on investment, faster growth, and increased market value.