Optimove
Formerly Mobius Solutions
Personalized Customer Marketing
Startup B Business Software Est. 2009
Total Raised
$95M
B
Last Round
$75M
2 rounds
Investors
2
2 public
Team
4
500+ employees
Confidence
101/100
News
24
articles
About
Optimove uses a real-time customer data platform to autonomously transform customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company's technology suite enables the smart orchestration, measurement, and optimization of highly personalized multi-channel campaigns at scale, resulting in improved customer experience, retention, and lifetime value. Optimove is used by hundreds of brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J. Jill, Stitch Fix, Talkspace, and Sweaty Betty. Optimove employs over 250 people in its New York, London, Singapore, and Tel Aviv offices. In 2020, Optimove acquired real-time event streaming platform Axonite, and in 2018, Optimove acquired DynamicMail. Optimove was recognized as a niche player in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs and as a Strong Performer in the 2019 Forrester Wave for Cross Channel Campaign Management.
Classification
Sector
Business SoftwareIT, R&D & Data SolutionsProduct Development ToolsData Analysis & Decision SupportSoftware Development Tools
Core Technology
Artificial IntelligenceNatural Language Processing
Target Customer
Financial ServicesFinancial InstitutionsConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertising
Business Model
B2B
Tags
customer-engagementmarketingpersonalizationcustomer-retentioncustomer-loyaltycampaign-optimizationpredictive-marketingbehavior-analyticssaasadvertisingartificial-intelligenceecommerceconversion-optimizationbig-data-analyticsfinancial-institutionsnatural-language-processingretailersonline-retailers
Funding & Events
Sep 2021
B Round $75M
Summit Partners (Lead), IGP - Israel Growth Partners
Sep 2016
A Round $20M
IGP - Israel Growth Partners
May 2018
M&A Undisclosed
Mar 2025
M&A Undisclosed
Mar 2022
M&A $10M
Jul 2022
M&A $40M
Feb 2020
M&A Undisclosed
News (24)
May 15, 2025 · www.calcalistech.com
growth-positive
Pini Yakuel, founder and CEO of Optimove, spoke to Yael Meretyk Hanan, CEO and co-founder of Pelles.ai, about how he bounced back from crisis. "The way I got through it was by putting my head down and getting to work. I reanalyzed everything, asked myself what went wrong, and identified what could be fixed."
Investment
Mar 2, 2025 · www.globenewswire.com
Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities
Mar 16, 2023 · nocamels.com
growth-positive
Israeli AI Can Identify People With Gambling Addictions
Customers
Mar 9, 2023 · finance.walla.co.il
growth-positive
למרות המלחמה - אופטימוב הרחיבה פעילות באוקראינה וקלטה צוותי פיתוח חדשים - וואלה! כסף
Expand
Jul 13, 2022 · www.calcalistech.com
growth-positive
Optimove acquires cloud-based personalization platform Graphyte for $40 million CTech
Acquisition
Sep 27, 2021 · venturebeat.com
growth-positive
CRM marketing startup Optimove raises $75M
InvestmentExpand
Mar 25, 2021 · www.calcalistech.com
growth-positive
Optimove launches real-time segmentation capabilities for its CRM journeys
Acquisition
Dec 9, 2020 · martechseries.com
growth-positive
Optimove and Dynamic Yield Announce Integration
Partners
Nov 23, 2020 · www.casinobeats.com
BlueRibbon seals strategic Optimove partnership - CasinoBeats
Feb 6, 2020 · www.calcalistech.com
growth-positive
Optimove Acquires Event Streaming Startup Axonite
Acquisition
Sep 9, 2019 · www.sbcnews.co.uk
Pini Yakuel: Optimove - Betting Industry's altered marketing agenda requires a real-time rethink
Aug 27, 2019 · sbcnews.co.uk
Optimove expands real-time dynamics to help betting meet new marketing demands
Jul 10, 2019 · www.calcalistech.com
growth-positive
Marketing Company Optimove Hires Former Hewlett Packard Executive
Management Changes
Feb 10, 2019 · www.calcalistech.com
growth-positive
Unilever Taps Optimove for Marketing Technology
PartnersExpand
Aug 21, 2018 · officesnapshots.com
growth-positive
Office Tour: Optimove Offices - Tel Aviv
Expand
May 10, 2018 · www.prnewswire.com
growth-positive
Optimove Expands Email Capabilities with Acquisition of the DynamicMail Business from PowerInbox
Acquisition
Oct 31, 2017 · markets.businessinsider.com
growth-positive
Optimove Brings Its Customer Retention Artificial Intelligence Engine to Acquisition Marketing with Optimove 6.0
Customers
Jul 31, 2017 · www.prnewswire.com
growth-positive
Optimove Announces New CTO to Accelerate Innovative Customer Marketing Through Artificial Intelligence
Management ChangesExpand
Feb 7, 2017 · www.prnewswire.com
growth-positive
Optimove Announces Record Growth, Expands Globally
CustomersExpand
Nov 19, 2016 · www.onlinecasinoreports.com
growth-positive
Optimove's New Research May Help Social Gaming Operators with Marketing Strategies - News
Customers
+ 4 more articles
Details
Product Stage
Released
Employees
500+
Exact Count
572
District
Center District
Founded
2009
Registrar
515245173
Crunchbase
optimove
Locations
HaShlosha St 2, Tel Aviv-Yafo, Israel
217 W 21st St, New York, NY 10011, USA
91-93 Great Eastern Street, London, UK
Links
Website
LinkedIn
Twitter
Facebook
Careers
Admin
Last Update
Mar 20, 2025
Verified by
Yanina Wainscheinker
Claimed
Yes
Missing
markets
Team (4)
Pini Yakuel
Founder & CEO
Founder
Shirly Evrany
VP HR
Rony Vexelman
VP Marketing
Founder
Rachel Shehori
VP R&D
Internal
Created by
Tamar Weiss (tamar.e.weiss@gmail.com)
Created
2014-07-01T00:00:00.000Z
Last editor
Dana Arnon (dana.arnon@mail.huji.ac.il)