Ownli operates a centralized and independent exchange where quality data is traded ethically, transparently, and securely between people and Businesses. The Ownli Exchange captures personal data, verifies the accuracy and quality of the data, and offers a variety of options for businesses to ingest the data. People are in control of what data is added, what data is sold, and who can buy their data. Once the person agrees to sell their data to a business, the Ownli Exchange takes care of the secure transfer of that data package and delivery of funds to the Owner.