Particula is developing smart and connected edutainment products. The company's products include physical puzzles, games, and toys empowered with sensors and wireless connectivity. The company also develops mobile apps and social-online playing platforms that connect to their products, enriching the games' experience and connecting them to the digital realm. The company's flagship product is GoCube, a revamping of the classic puzzle cube. GoCube is an app-enabled cube that uses mini-games to improve personal cognitive skills, interactive tutorials, exciting challenges, and social activities. GoCube can be used in classes, libraries, clubs, and maker spaces.