Passparto is a content creation and distribution platform that helps solo practitioners and small business owners publish across their social media networks, build professional credibility, and generate awareness of their work. The platform first asks users a few basic questions about their profession, region of operation, target audience, and preferred style of communication. Then, using AI and machine learning technologies, the platform draws data from a variety of sources and creates posts designed to engage the users audiences on a range of key themes and talking points. The longer a person uses the platform, the smarter the insights and the better the content the platform is able to create for them. Over time, users should see an uptick in engagement, followers, and ultimately new business and revenue. Passparto is currently at the MVP stage, with plans to expand to serve white collar professionals across numerous fields.