Splitit
Formerly PayItSimple
Interest-free Installment Payment Solutions
Startup Public Fintech & Insurtech Est. 2012
Total Raised
$105.1M
Public
Last Round
$71.5M
6 rounds
Investors
4
4 public
Team
3
51-200 employees
Confidence
101/100
News
48
articles
Patents
1
About
Splitit is a global payment solution that enables customers to pay for purchases with an existing debit or credit card by splitting the cost into interest-free monthly payments, without the need for additional registrations or applications. Splitit benefits consumers by offering an attractive payment option to better manage their cash flow, while also helping online retailers generate higher sales revenue and create new customers by converting consumers who would have otherwise abandoned their carts. Serving many of Internet Retailers top 500 merchants, Splitits footprint expands to more than 300 merchants in 25 countries and has been patent protected in the United States since 2012. Headquartered in New York, Splitit has a research and development center in Israel and an office in London.
Classification
Sector
Fintech & InsurtechMoney Transfer & Management
Core Technology
Platforms & InterfacesAPIArtificial Intelligence
Target Customer
Financial ServicesConsumersRecreational & LifestyleDemographics & FamilyCommerce & RetailDistribution Channels
Business Model
B2B2CB2B
Tags
online-retailersfintechmobile-applicationsmanagement-solutionsweb-platformcredit-cardspaymentscard-paymentsecommerceonline-shoppingretailerscustomer-engagement
Funding & Events
May 2019
Exit Undisclosed
May 2015
Debt Financing $10M
Igor Ryabenkiy, Simpel Management, AltaIR Capital
Jan 2019
Exit Undisclosed
Jan 2012
Seed $4.3M
Aug 2020
PIPE $71.5M
Woodson Capital Management
Apr 2013
Undisclosed Round Undisclosed
News (48)
Dec 12, 2023 · finance.yahoo.com
growth-positive
Motive Partners Acquires Control Stake In Splitit
InvestmentAcquired-by
Nov 8, 2023 · finance.yahoo.com
growth-positive
Splitit Named One of the Fastest-Growing Companies in North America on the 2023 Deloitte Technology Fast 500™ for the Third Consecutive Year
CustomersPartners
Sep 11, 2023 · finance.yahoo.com
growth-positive
Splitit Enables AliExpress' Shoppers to 'Pay After Delivery' in the US
CustomersPartnersExpand
Aug 29, 2023 · finance.yahoo.com
growth-negative
Zip Co. Has No Plans to Follow Buy Now, Pay Later Peers on Delisting Path, CEO Says
Public Trading
May 18, 2023 · finance.yahoo.com
growth-positive
Splitit and APPS Announce Partnership to Simplify ISO & ISV Installment Payments
Partners
May 18, 2023 · www.prnewswire.com
growth-positive
Splitit and APPS Announce Partnership to Simplify ISO & ISV Installment Payments
Partners
Apr 25, 2023 · finance.yahoo.com
growth-positive
Splitit launches SplititExpress to enable mobile installments in less than 2-seconds
Customers
Apr 25, 2023 · www.prnewswire.com
growth-positive
Splitit launches SplititExpress to enable mobile installments in less than 2-seconds
Customers
Mar 28, 2023 · finance.yahoo.com
Splitit Awarded on the Financial Times Americas' Fastest Growing Companies 2023 List
Mar 28, 2023 · www.prnewswire.com
Splitit Awarded on the Financial Times Americas' Fastest Growing Companies 2023 List
Mar 23, 2023 · finance.yahoo.com
growth-positive
Splitit's Checkout Plugin Now Available on SAP® Store
PartnersExpand
Jan 16, 2023 · finance.yahoo.com
Splitit, Alipay form partnership to power 'Pay After Delivery' installments on AliExpress
Jan 16, 2023 · finance.yahoo.com
Splitit, Alipay form partnership to power 'Pay After Delivery' instalments on AliExpress
Dec 20, 2022 · finance.yahoo.com
Splitit and Worldline sign a North American partnership agreement to simplify the adoption of next-generation card-based installment payments
Dec 1, 2022 · finance.yahoo.com
Black Friday and Cyber Monday Data from Splitit Shows Electronics, Fine Jewelry, Fitness and Outdoors, Home Furnishings and Health and Beauty as Top Spending Categories
Nov 17, 2022 · finance.yahoo.com
Splitit Named One of the Fastest-Growing Companies in North America on the 2022 Deloitte Technology Fast 500™
Oct 20, 2022 · finance.yahoo.com
Splitit's new white-label Instalments-as-a-Service experience delivers impressive results with OCM
Oct 20, 2022 · finance.yahoo.com
growth-positive
Splitit's new white-label Installments-as-a-Service experience delivers impressive results with OCM
CustomersExpand
Sep 21, 2022 · finance.yahoo.com
growth-positive
Splitit's merchant sales volume from the $215B e-learning market triples in three years as consumers pursue online learning opportunities
CustomersExpand
Sep 12, 2022 · finance.yahoo.com
growth-positive
Splitit completed A $10.5 Million Capital Raise to Unlock Next Phase of White-Label Installment-as-a-Service Growth Plan
Investment
+ 28 more articles
Details
Product Stage
Released
Employees
51-200
Exact Count
83
District
Center District
Founded
2012
Registrar
514193291
Crunchbase
payitsimple
Locations
Ha-Arba'a Street 30, Tel Aviv-Yafo, Israel
1 Charterhouse Mews, London EC1M 6BB, UK
27 E 28th St, New York, NY 10016, USA
525 Collins Street, Melbourne VIC 3000, Australia
Links
Website
LinkedIn
Twitter
Facebook
Careers
Admin
Last Update
Jul 17, 2025
Verified by
Yanina Wainscheinker
Claimed
Yes
Missing
markets
Team (3)
Gil Don
Co-founder (No longer with the company)
Founder
Alon Feit
Co-founder (No longer with the company)
Founder
Ran Landau
CTO
Internal
Created by
Jenny Sotnik-Talisman (genys30@yahoo.com)
Created
2014-07-28T00:00:00.000Z
Last editor
Jenny Sotnik-Talisman (jenny.sotnik@sncentral.org)
Status
Public on ASX on Jan, 2019;