PlayBatch is a mobile gaming and proprietary data-driven live-ops platform. The platform allows encapsulation of any game mechanic with rich, autonomous meta-games for increased retention, monetization, and social interaction through its powerful player-centric data stack. PlayBatchs player data platform enables better training of models to continuously score individual players likelihood to perform or not perform a certain action, reach a level, make a purchase at a certain point in time, churn, and so forth, leading to fine targeting and optimization through audience segmentation.