Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche, is a German automobile manufacturer, part of the Volkswagen Group, specializing in high-performance sports cars, SUVs and sedans. Porsche Digital GmbH, a wholly-owned subsidiary of German car manufacturer Porsche AG, part of the Volkswagen Group, Porsche Digital is the technology and digital unit of the Stuttgart-based sports car manufacturer. Its central task is to find and scale new digital business models and optimize existing products. To this end, the subsidiary of Porsche AG develops digital offers and services, designs technologically excellent industrial solutions, and is a driving catalyst of change in the digital ecosystem. Since 2018, Porsche Digital has been active in Israel, scouting, collaborating with, and investing in Israeli startups with technologies that can contribute to the group’s digital transformation and to electronic platforms of Porsche vehicles. In 2022, Porsche Digital announced the expansion of the Israeli branch focusing on cybersecurity and investment, with several experts from Porsche joining the Tel Aviv office.